sep | 2021
357store
Comfortwear for everyday life
357 Store
357 Store is a clothing brand built around comfortable hoodies and matching sets for everyday life. The project combined product development, branding, marketing strategy, content production, e-commerce and sales funnel creation.
The main idea of the brand was simple: clothes should help people feel comfortable, free and protected in their daily routine.
Brand Platform / Marketing / Content / E-comm / Product launch / Sales
357 Store is a clothing brand built around comfortable hoodies and matching sets for everyday life. The project combined product development, branding, marketing strategy, content production, e-commerce and sales funnel creation.
The main idea of the brand was simple: clothes should help people feel comfortable, free and protected in their daily routine.
Brand Platform / Marketing / Content / E-comm / Product launch / Sales
357 Store Fox Logo Design for a Comfortwear Brand. Logo design and fox mascot identity for 357 Store, a comfortwear brand built around comfort, individuality and everyday freedom.
Brand concept
The story of 357 Store was built around a red fox — the brand mascot and an important part of the visual identity.
The fox became more than a character. It shaped the tone of voice, content style and emotional world of the brand. We used red-haired models in photo shoots, built communication around the greeting "Hi, redheads!" and created the idea that wearing 357 Store makes people feel special.
Redheads always stand out. And we wanted the brand to speak to people who also want to feel different — while staying comfortable, calm and completely themselves.
The story of 357 Store was built around a red fox — the brand mascot and an important part of the visual identity.
The fox became more than a character. It shaped the tone of voice, content style and emotional world of the brand. We used red-haired models in photo shoots, built communication around the greeting "Hi, redheads!" and created the idea that wearing 357 Store makes people feel special.
Redheads always stand out. And we wanted the brand to speak to people who also want to feel different — while staying comfortable, calm and completely themselves.
We selected fabrics, fittings and construction details, tested the pieces ourselves and wore the first samples for several months before moving to production. We also used customer development methods: tested the product with friends, early users and interested clients, collected feedback and made improvements.
Every detail was designed to support comfort: deep hoods that create a feeling of personal space, thoughtful pocket construction, comfortable length, soft fabrics and high-quality finishing.
The product was created together with professional clothing technologists, who developed new versions of hoodies and matching sets based on user feedback.
Every detail was designed to support comfort: deep hoods that create a feeling of personal space, thoughtful pocket construction, comfortable length, soft fabrics and high-quality finishing.
The product was created together with professional clothing technologists, who developed new versions of hoodies and matching sets based on user feedback.
Marketing and content
The brand communication was built around comfort, individuality and a sense of personal space.
We developed the visual identity, tone of voice, content concept and launch strategy. Photo shoots, reels, product storytelling and social media design helped create a recognizable brand image before the product entered the market.
We developed the visual identity, tone of voice, content concept and launch strategy. Photo shoots, reels, product storytelling and social media design helped create a recognizable brand image before the product entered the market.
We created the online store, connected payment systems, prepared product pages, SEO structure and promotion mechanics.
The sales funnel connected brand storytelling, social media content, website experience and product presentation. This helped turn audience interest into purchases and build trust before the first order.
The sales funnel connected brand storytelling, social media content, website experience and product presentation. This helped turn audience interest into purchases and build trust before the first order.
After six months of product development, testing and brand preparation, 357 Store was launched to the market.
The first batch sold out quickly. Thanks to clear positioning, viral reels and a strong product concept, the brand attracted the attention of a large company, which purchased the entire hoodie batch for its employees.
We still wear the first pieces from the initial production runs and are proud that the product has kept its quality, comfort and relevance over time.
The first batch sold out quickly. Thanks to clear positioning, viral reels and a strong product concept, the brand attracted the attention of a large company, which purchased the entire hoodie batch for its employees.
We still wear the first pieces from the initial production runs and are proud that the product has kept its quality, comfort and relevance over time.