Kiki sushi

dec | 2022

Kiki Sushi

Japanese food delivery, Tivat

Kiki Sushi is a delivery service where one person does it all — cooking sushi, making deliveries, shooting content, managing social media, and promoting the business. Despite being a one-person operation, the owner had ambitions for growth and expansion.

Naming | Brand Platform | Visual identity | Communication

Logo Design

In this section, I will showcase the creation of the logo for Kiki Sushi, a sushi delivery restaurant. The logo is based on a portrait of the restaurant’s founder, incorporating elements of Japanese culture such as the Japanese red sun, sushi chopsticks, and of course, sushi rolls. The result is the creation of a character — a Japanese girl holding a tray of delicious sushi.

Typography

Social media

In this section, I will showcase the creation of the logo for Kiki Sushi, a sushi delivery restaurant. The logo is based on a portrait of the restaurant’s founder, incorporating elements of Japanese culture such as the Japanese red sun, sushi chopsticks, and of course, sushi rolls. The result is the creation of a character — a Japanese girl holding a tray of delicious sushi.

Since sushi originates from Japan, we transformed the brand owner into a Japanese character, placing sushi in her hands. Japan is a vibrant country, and inspired by the style of young Japanese individuals, Japanese animations, and incredible packaging design, we decided to showcase sushi in vivid and colorful representations.

After developing a content plan and defining the visual aesthetic, we embarked on capturing content for Kiki Sushi.

Given that social media is the primary source of customer traffic for the sushi restaurant, we created a cohesive grid of 9 Instagram posts that provided immediate answers to customers' questions. Additionally, we created Highlights featuring the most important moments, serving as an automated ordering guide for customers.

Following the same principle, we extended our efforts to other social media platforms and began working on the website.

The main goal of the website was simplicity since customers would already be familiar with the brand and the products through social media. The website’s purpose was to facilitate product ordering and delivery arrangements.

Currently, we continue our collaboration with the brand, assisting with restaurant decoration and consistently creating new content for social media platforms.