dec | 2022
Kiki Sushi
Restaurant Brand Identity & Social Media Design
A distinctive identity for a growing sushi delivery brand
Kiki Sushi began as a founder-led delivery service in Tivat, with one person responsible for everything from preparing sushi to communicating with customers. As the project prepared to grow, it needed a distinctive identity that could make the small business feel recognizable, consistent and ready for expansion.
FWD Creative developed the complete brand identity for Kiki Sushi, a sushi restaurant and delivery brand based in Tivat, Montenegro. Our work included the brand platform, naming direction, logo design, visual identity, packaging, social media system, content production and website design.
Brand Strategy | Logo Design | Visual Identity | Communication Design
Kiki Sushi began as a founder-led delivery service in Tivat, with one person responsible for everything from preparing sushi to communicating with customers. As the project prepared to grow, it needed a distinctive identity that could make the small business feel recognizable, consistent and ready for expansion.
FWD Creative developed the complete brand identity for Kiki Sushi, a sushi restaurant and delivery brand based in Tivat, Montenegro. Our work included the brand platform, naming direction, logo design, visual identity, packaging, social media system, content production and website design.
Brand Strategy | Logo Design | Visual Identity | Communication Design
Logo Design
We turned the founder into the central character of the identity, reinterpreting her portrait through bold illustration, expressive color and visual references to contemporary Japanese food culture.
The character holds a tray of sushi, creating a recognizable symbol that connects the personality behind the business with the product itself.
Typography & Color System
We developed a distinctive typography and color system to make the Kiki Sushi identity recognizable even without the logo. Bold colors and expressive type create a consistent visual language across packaging, social media and digital communication.
Social Media Design for a Sushi Restaurant
Social media was the brand’s primary point of contact with customers, so we developed a visual system that made Kiki Sushi recognizable, informative and easy to navigate.
We combined bold colors, expressive food photography, playful graphics and the illustrated brand character to create a consistent Instagram presence.
The content system included a cohesive grid of posts, promotional materials and Highlights that answered common customer questions and guided users through the ordering process.
Website Design
The website was designed as a simple and intuitive extension of the brand. Since customers already discovered Kiki Sushi through social media, the digital experience focused on presenting the menu, simplifying the ordering process and arranging delivery.
Currently, we continue our collaboration with the brand, assisting with restaurant decoration and consistently creating new content for social media platforms.
Currently, we continue our collaboration with the brand, assisting with restaurant decoration and consistently creating new content for social media platforms.
A Flexible Identity Built for Growth
We created a distinctive visual identity that helped turn a founder-led delivery service into a consistent and recognizable brand.
The system was designed to grow together with the business — from social media and promotional materials to the website and physical restaurant environment.
The system was designed to grow together with the business — from social media and promotional materials to the website and physical restaurant environment.
Brand Identity in Real Life
The identity became part of Kiki Sushi’s everyday operations — from printed menus, promotional materials and takeaway packaging to branded clothing, delivery vehicles and the physical restaurant environment.
Client — Kiki Sushi
Industry — Restaurant & Food Delivery
Location — Tivat, Montenegro
Services — Brand Strategy, Logo Design, Visual Identity, Packaging, Social Media Design, Content Production, Web Design
Studio — FWD Creative (DOO FWDgroup, Montenegro)
Project Year — 2022
Industry — Restaurant & Food Delivery
Location — Tivat, Montenegro
Services — Brand Strategy, Logo Design, Visual Identity, Packaging, Social Media Design, Content Production, Web Design
Studio — FWD Creative (DOO FWDgroup, Montenegro)
Project Year — 2022
Building a food or hospitality brand that needs a distinctive identity?
We create memorable brand identities, packaging, social media systems and websites for restaurants, delivery services and hospitality projects.