Maiden
brand identity + web design
Maiden
Maiden is a sailing yacht created for journeys that bring people together and open space for meaningful conversations. We developed the yacht’s visual identity, including the logo, color palette, typography, and website.
At the heart of the concept is the union of Christian symbolism and maritime heritage. The logo combines the shape of a lily—a symbol of purity and spiritual devotion—with the image of a sail and flowing waves. This idea reflects the yacht captain’s calling as a priest: to share spiritual truths with people through personal connection, dialogue, and life at sea.
Logo / Brand system / Art direction / UX/UI
Maiden is a sailing yacht created for journeys that bring people together and open space for meaningful conversations. We developed the yacht’s visual identity, including the logo, color palette, typography, and website.
At the heart of the concept is the union of Christian symbolism and maritime heritage. The logo combines the shape of a lily—a symbol of purity and spiritual devotion—with the image of a sail and flowing waves. This idea reflects the yacht captain’s calling as a priest: to share spiritual truths with people through personal connection, dialogue, and life at sea.
Logo / Brand system / Art direction / UX/UI
visual style Maiden
Studio Brief
From a yacht to a distinctive brand
We created a visual identity that works from the mark on the hull to the complete digital experience.
We created a visual identity that works from the mark on the hull to the complete digital experience.
Brand strategy
Each member of our team has at least 5 years of legal experience.
Brand identity
We offer you a professional 30-minute consultation with our specialist.
Web design
Our prices are fixed for some standard services.
Brand concept
The story of 357 Store was built around a red fox — the brand mascot and an important part of the visual identity.
The fox became more than a character. It shaped the tone of voice, content style and emotional world of the brand. We used red-haired models in photo shoots, built communication around the greeting "Hi, redheads!" and created the idea that wearing 357 Store makes people feel special.
Redheads always stand out. And we wanted the brand to speak to people who also want to feel different — while staying comfortable, calm and completely themselves.
The story of 357 Store was built around a red fox — the brand mascot and an important part of the visual identity.
The fox became more than a character. It shaped the tone of voice, content style and emotional world of the brand. We used red-haired models in photo shoots, built communication around the greeting "Hi, redheads!" and created the idea that wearing 357 Store makes people feel special.
Redheads always stand out. And we wanted the brand to speak to people who also want to feel different — while staying comfortable, calm and completely themselves.
We selected fabrics, fittings and construction details, tested the pieces ourselves and wore the first samples for several months before moving to production. We also used customer development methods: tested the product with friends, early users and interested clients, collected feedback and made improvements.
Every detail was designed to support comfort: deep hoods that create a feeling of personal space, thoughtful pocket construction, comfortable length, soft fabrics and high-quality finishing.
The product was created together with professional clothing technologists, who developed new versions of hoodies and matching sets based on user feedback.
Every detail was designed to support comfort: deep hoods that create a feeling of personal space, thoughtful pocket construction, comfortable length, soft fabrics and high-quality finishing.
The product was created together with professional clothing technologists, who developed new versions of hoodies and matching sets based on user feedback.
Marketing and content
The brand communication was built around comfort, individuality and a sense of personal space.
We developed the visual identity, tone of voice, content concept and launch strategy. Photo shoots, reels, product storytelling and social media design helped create a recognizable brand image before the product entered the market.
We developed the visual identity, tone of voice, content concept and launch strategy. Photo shoots, reels, product storytelling and social media design helped create a recognizable brand image before the product entered the market.
We created the online store, connected payment systems, prepared product pages, SEO structure and promotion mechanics.
The sales funnel connected brand storytelling, social media content, website experience and product presentation. This helped turn audience interest into purchases and build trust before the first order.
The sales funnel connected brand storytelling, social media content, website experience and product presentation. This helped turn audience interest into purchases and build trust before the first order.
After six months of product development, testing and brand preparation, 357 Store was launched to the market.
The first batch sold out quickly. Thanks to clear positioning, viral reels and a strong product concept, the brand attracted the attention of a large company, which purchased the entire hoodie batch for its employees.
We still wear the first pieces from the initial production runs and are proud that the product has kept its quality, comfort and relevance over time.
The first batch sold out quickly. Thanks to clear positioning, viral reels and a strong product concept, the brand attracted the attention of a large company, which purchased the entire hoodie batch for its employees.
We still wear the first pieces from the initial production runs and are proud that the product has kept its quality, comfort and relevance over time.