Jun | 2020
Yogavlesu
Your place of power in Kotelniki
Йога в лесу
Идея проекта: создать в районе сообщество для общения и занятий йогой. Еще текст: as attention to the problem and support for the fight against climate change grows, we see that the thoughts of more and more people are directed towards a conscious attitude to natural resources, consumption, caring for animals, their own body, and humanism.
Naming / Brand Platform / Visual identity / Communication
Идея проекта: создать в районе сообщество для общения и занятий йогой. Еще текст: as attention to the problem and support for the fight against climate change grows, we see that the thoughts of more and more people are directed towards a conscious attitude to natural resources, consumption, caring for animals, their own body, and humanism.
Naming / Brand Platform / Visual identity / Communication
Your place of power in Kotelniki
Идея проекта: создать в районе сообщество для общения и занятий йогой. Еще текст: as attention to the problem and support for the fight against climate change grows, we see that the thoughts of more and more people are directed towards a conscious attitude to natural.
Location
As entrepreneurs and marketers with extensive practical experience, we saw a new unoccupied niche: at the time of the project’s inception, there were no nearby sports schools, studios, or fitness centers within walking distance. At the same time, there was consumer demand among the residents of new residential complexes totaling more than 5,000 apartments.
Place of power
In creating this space, we focused on the values and needs of the target audience, as well as the overall societal context following the COVID-19 pandemic. After researching the segment, we developed a concept for a place not only for yoga practice but also for communication and making new acquaintances.
A personal brand with a face
People buy from people: the key to success in B2C business in the service sector. This rule is fundamental to the project
Marketing and branding
From the first day of the project’s creation, great attention was paid to the correct packaging of the product: creating relevant and understandable content, conducting photoshoots, interactive elements, and regular feedback were essential aspects of interacting with the audience.
Stages of work
1
Created
a promotion
strategy
a promotion
strategy
Goals and objectives, promotion plan,
budgets, naming and branding.
budgets, naming and branding.
2
Established positioning, reputation, and TOV
(Tone of Voice)
(Tone of Voice)
How to communicate with the client,
about what and why
about what and why
3
Packaged the product
and launched
it to the market
and launched
it to the market
Developed templates based on the
auto-funnel principle
auto-funnel principle
Идея проекта: создать в районе сообщество для общения и занятий йогой. Еще текст: as attention to the problem and support for the fight against climate change grows, we see that the thoughts of more and more people are directed towards a conscious attitude to natural.