sep | 2021
357 Store
Brand Identity / E-commerce / Launch
Project Overview
357 Store is a comfortwear brand for which FWD Creative developed the brand platform, visual identity, product concept, content strategy, e-commerce experience and launch campaign.
The project brought product development, branding, marketing, content production and the sales funnel into one coherent launch system designed around comfort, individuality and everyday freedom.
Brand Strategy / Brand Identity / Content Direction / E-commerce / Product Launch
357 Store is a comfortwear brand for which FWD Creative developed the brand platform, visual identity, product concept, content strategy, e-commerce experience and launch campaign.
The project brought product development, branding, marketing, content production and the sales funnel into one coherent launch system designed around comfort, individuality and everyday freedom.
Brand Strategy / Brand Identity / Content Direction / E-commerce / Product Launch
357 Store Fox Logo Design for a Comfortwear Brand. Logo design and fox mascot identity for 357 Store, a comfortwear brand built around comfort, individuality and everyday freedom.
Brand concept
The story of 357 Store was built around a red fox — the brand mascot and an important part of the visual identity.
The fox became more than a character. It shaped the tone of voice, content style and emotional world of the brand. We used red-haired models in photo shoots, built communication around the greeting "Hi, redheads!" and created the idea that wearing 357 Store makes people feel special.
Redheads always stand out. And we wanted the brand to speak to people who also want to feel different — while staying comfortable, calm and completely themselves.
The story of 357 Store was built around a red fox — the brand mascot and an important part of the visual identity.
The fox became more than a character. It shaped the tone of voice, content style and emotional world of the brand. We used red-haired models in photo shoots, built communication around the greeting "Hi, redheads!" and created the idea that wearing 357 Store makes people feel special.
Redheads always stand out. And we wanted the brand to speak to people who also want to feel different — while staying comfortable, calm and completely themselves.
We selected fabrics, fittings and construction details, tested the pieces ourselves and wore the first samples for several months before moving to production. We also used customer development methods: tested the product with friends, early users and interested clients, collected feedback and made improvements.
Every detail was designed to support comfort: deep hoods that create a feeling of personal space, thoughtful pocket construction, comfortable length, soft fabrics and high-quality finishing.
The product was created together with professional clothing technologists, who developed new versions of hoodies and matching sets based on user feedback.
Every detail was designed to support comfort: deep hoods that create a feeling of personal space, thoughtful pocket construction, comfortable length, soft fabrics and high-quality finishing.
The product was created together with professional clothing technologists, who developed new versions of hoodies and matching sets based on user feedback.
Marketing and content
The brand communication was built around comfort, individuality and a sense of personal space.
We developed the visual identity, tone of voice, content concept and launch strategy. Photo shoots, reels, product storytelling and social media design helped create a recognizable brand image before the product entered the market.
We developed the visual identity, tone of voice, content concept and launch strategy. Photo shoots, reels, product storytelling and social media design helped create a recognizable brand image before the product entered the market.
We created the online store, connected payment systems, prepared product pages, SEO structure and promotion mechanics.
The sales funnel connected brand storytelling, social media content, website experience and product presentation. This helped turn audience interest into purchases and build trust before the first order.
The sales funnel connected brand storytelling, social media content, website experience and product presentation. This helped turn audience interest into purchases and build trust before the first order.
Results
After six months of product development, testing and brand preparation, 357 Store launched to market.
The first batch sold out quickly. Clear positioning, viral reels and a strong product concept attracted a large company, which purchased the entire hoodie batch for its employees.
The first production pieces have also retained their quality, comfort and relevance over time.
After six months of product development, testing and brand preparation, 357 Store launched to market.
The first batch sold out quickly. Clear positioning, viral reels and a strong product concept attracted a large company, which purchased the entire hoodie batch for its employees.
The first production pieces have also retained their quality, comfort and relevance over time.